1. Choose the right tool for the job.
2. Think about how you'll get the information out before you put it in.
3. Start with a plan, and be prepared to change your plan.
4. Make your data consistent.
5. Databases are only as good as their data is.
6. Query with care.
7. If at first you don't succeed, try another approach.
Google Image (articles.chicagotribune.com)
http://articles.chicago.tribune.com/2010-11-30/features/sc-fam-1130-questia
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